[Site no longer online. See video below]
GPY&R came to Boffswana to develop an online interactive 3D character and Facebook Application for their client Cadbury Schweppes Australia. The campaign for their Spring Valley brand, involves ‘finding and meeting’ your own ‘Sensible’; a comical character that inhabits us all, is directly impacted by our lifestyle choices and exists to remind us that we occasionally need to do something good for our bodies. The aim of the site is to allow users to see and interact with their own Sensible, inform their Sensible as to what they have been up to, and then care for their Sensible.
Save Your Sensible from Pleribus on Vimeo.
Awards:
- Site of the day - FWA – Favourite Website Awards
- Silver – MADC Best Microsite 2009
- Bronze – MADC Best Integrated Campaign 2009
- Bronze – One Show Interactive 2009
- Finalist AIMIA – Best Advertising or Marketing 2009
