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Carlton Draft Plastic Cup
[Site no longer online - see video]
Using a custom built flash 3D game engine, the Plastic Cup game lets players navigate an obstacle while trying not to spill any Carlton Draught.
The game was an entry mechanic into an actual footrace to win $100,000 held during the Spring Racing Carnival in Melbourne. The game proved extremely popular, with thousands of players entering.
The competition was fierce with only split second results separating the top players, who played hundreds of games to shave split seconds off their times.