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Honeynut Cheerios Honeyway Train
General Mills has one of the largest selling breakfast cereals in the USA – the world famous Honey Nut Cheerios!
The brief was to create an Augmented Reality (AR) experience for Honey Nut Cheerios consumers that placed the product at the centre of the action.
Boffswana created an Augmented Reality game using the Unity3D engine. It was vital that the physical world became part of the game as opposed to AR being a gimmick pasted on top, so the actual Cheerios boxes activate and control the game.