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Spinifex Group were engaged in the development of a movable augmented reality screen system that tracked a real car and overlaid informative animations live that appeared at the 2019 Los Angeles Auto Show.
The system used the latest in model tracking augmented reality technology, which allowed precise positioning of the animated elements.
Users could freely shift the large 65 inch viewing screen around the Nissan Leaf to view the animations from any vantage point around the car.
The system integrated with a booth wide user registration system, that allowed personalisation of messaging for each user, and tracked their progress through the booths other interactive activities.