Samsung Mr Know It All

  • Technology:
    Flash, Actionscript, Facebook
  • Awards:
    BRONZE for Best Use of Online Video Adfest Cyber Lotus 2011, BRONZE for Best Integrated Cyber Campaign Adfest Cyber Lotus 2011, GOLD for Best Mircosite John Caples International Award 2011
  • Video:

[Site no longer online. See video]

Boffswana were engaged by Mark (M&C Saatchi Sydney) to develop a website that connected with Facebook to allow users to integrate themselves and their friends into a live action video.

The result is Mr Know It All, a campaign about Samsungs new Social Hub phone, which allows customers to combine all of their social feeds into the one interface.

Mr Know It All knows everything, about everybody, in his social circle. It’s the Office meets Social Networking.

The site was built on a combination of the Gaia Framework and RobotLegs, and presented a number of challenging technical hurdles to overcome in a very short timeframe. RobotLegs allowed the development team to work seamlessly together on various components of the site and rapidly bring them together with little fuss.

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