Samsung Mr Know It All
[Site no longer online. See video]
Boffswana were engaged by Mark (M&C Saatchi Sydney) to develop a website that connected with Facebook to allow users to integrate themselves and their friends into a live action video.
The result is Mr Know It All, a campaign about Samsungs new Social Hub phone, which allows customers to combine all of their social feeds into the one interface.
Mr Know It All knows everything, about everybody, in his social circle. It’s the Office meets Social Networking.
The site was built on a combination of the Gaia Framework and RobotLegs, and presented a number of challenging technical hurdles to overcome in a very short timeframe. RobotLegs allowed the development team to work seamlessly together on various components of the site and rapidly bring them together with little fuss.