LG Digital Totems
We extended GPY&R Sydney’s Life Good campaign for LG into Westfield shopping centres in Melbourne, Brisbane and Sydney in December 2011.
Using LG plasma screens, infrared 3D sensors and Facebook we created a 4m hight 3 sided interactive experience that celebrated ‘Life’s Good’.
People were able to use an LG Tablet to upload Life’s Good moments onto the LG Life’s Good tree. They were able to search and display other people’s Life’s Good moments and they were able to brows LG products.
My role was the development of the Tablet interface that allowed users to enter their Life Good moments via their Facebook account, or to search for their entries to bring it up on one of the totems screens.
They were also able to celebrate Life’s Good by creating their own generative art moments using different themes and animations.
